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Fitness / boutique studio

Sample work

Lakeway Pilates Studio

Prosper, TX

A sample for a boutique studio that grows on community and consistency: a site that fills the intro-class calendar, a steady social presence, and email that turns a first class into a membership.

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This is a fictional brand created to illustrate our work. It is not a real client, and nothing here describes real results. It shows the kind of campaign we would build for a business in this industry.
  • Hero: Your first Pilates class in Prosper is on us.
  • Class schedule front and center, simple intro-offer signup, calm brand feel.

Social posts

Social media
  • New to Pilates? Start here. Your first class is free this week.
  • Five minutes of breathing before your day starts. Try it with us.
  • Member spotlight: why Sarah trains before sunrise (with her permission).
  • Title: Pilates for beginners: what to expect in your first month
  • Excerpt: No experience needed. Here is what the first few classes feel like and how to get the most out of them.
  • Subject: Loved your first class? Here is what is next
  • Body: You showed up, that is the hard part. Here is a simple intro membership to keep the momentum, no pressure and easy to pause.

Intent-data email

Intent data
  • Audience: Prosper residents showing signals of looking for Pilates or boutique fitness.
  • Subject: Looking for a studio in Prosper?
  • Body: We are a small, welcoming studio minutes away. Your first class is free. Reply and we will save you a mat.

Ad campaign

Paid ads
  • Google Search headline: Prosper Pilates studio, free first class.
  • Meta primary text: Small classes, real attention, beginners welcome. Book your free intro in Prosper.

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